Woofun AI reports that Limitless co-founder and CEO CJ Hetherington anticipates the prediction market will evolve into a multi-platform ecosystem rather than consolidating under a single dominant entity. Drawing parallels to the offshore perpetual contract market, Hetherington argues that professional market makers and high-frequency traders drive transaction volume and fees by executing arbitrage strategies across multiple venues, thereby dispersing liquidity instead of concentrating it.

Meanwhile, Limitless disclosed a monthly trading volume approaching $2 billion, with its user base predominantly located in the Asia-Pacific region (approximately 60%) and Europe (approximately 30%). The platform has not yet launched in the U.S. market while awaiting regulatory approval. Hetherington further assessed that institutional and risk transfer opportunities within the prediction market are roughly ten times larger than those available to retail participants, suggesting a substantial scale disparity favoring institutional adoption.