Per Woofun AI, Samsung Electronics has executed a comprehensive rollout of ChatGPT Enterprise and Codex to its entire workforce in South Korea alongside employees within the global Device Experience (DX) division. This strategic initiative represents one of the most significant enterprise-level integrations in OpenAI's history, signaling a pivotal shift in how major technology conglomerates leverage generative AI for operational efficiency.

The deployment extends beyond technical roles, targeting core business functions including software development, product research and development, marketing, and manufacturing. By integrating these tools across both technical and non-technical positions, Samsung aims to substantially boost employee productivity and enhance problem-solving capabilities. This move effectively broadens the scope of the Samsung-OpenAI partnership, transitioning from foundational AI infrastructure support—specifically advanced memory semiconductor supply—to a holistic, enterprise-wide application of AI office solutions.