Woofun AI reports that Micron Chief Business Officer Sumit Sadana stated Apple leveraged negotiating power during the previous industry downturn to drastically reduce prices. This strategy severely constrained supplier investment capacity, contributing to the present severe memory shortage. Data reveals that Apple’s pricing pressure caused massive losses for suppliers like Micron and SK Hynix in 2022 and 2023, with some gross margins hitting -90%, while Apple generated over $16 billion through iPhone storage pricing. Consequently, rising storage chip costs forced Apple to increase hardware prices, resulting in a sharp decline in its stock value.