Woofun AI reports that prediction market platform Kalshi has established an official partnership with FIFA through a brand and product cooperation agreement with ADI Predictstreet. Under the terms, Kalshi’s branding will appear on advertising boards at World Cup venues, as well as on television and online broadcasts, while betting traffic from the international market will be directed to the ADI Predictstreet platform.

A spokesperson disclosed that total transaction volume reached nearly $10 billion in the first two weeks of the tournament, with daily peaks exceeding $1.6 billion, significantly surpassing pre-competition levels. This surge has pushed Kalshi’s annual revenue beyond $2 billion. Co-founder and CEO Tarek Mansour confirmed that while the company is considering an initial public offering, no launch is scheduled for this year, despite previous informal discussions with investment banks.