Woofun AI reports that Japanese prediction market startups are deploying points-based systems to navigate regulatory restrictions and compete with global entities Polymarket and Kalshi. Miraima, founded by Gen Z entrepreneurs, enables users to wager on real-world events for points redeemable as cash rewards or gift cards, achieving nearly 1 million monthly active users since its November launch. Competitor Poyp introduced a similar application earlier this year, and mobile developer Gumi Inc. released a points-based prediction game in June.

Polymarket and Kalshi currently restrict or discourage betting from Japan and conduct no official marketing in the region. Sources indicate Polymarket has appointed a local representative to lead lobbying efforts for government approval, citing optimism for long-term prospects. Polymarket acknowledged growing interest in Japan and Asia but declined further comment, while Kalshi also refused to comment.