Woofun AI reports that Polymarket is accelerating its return to the United States through a large-scale marketing campaign featuring partnerships with Major League Baseball, CNBC, and CNN. The blockchain-based prediction market platform is leveraging these collaborations alongside social media influencers to restore brand legitimacy following a four-year hiatus from the U.S. market.

The company withdrew in 2022 after settling with the Commodity Futures Trading Commission over illegal derivatives trading allegations. Following the termination of related probes under a new U.S. administration, Polymarket is now offering compliant sports betting products under direct CFTC supervision. This strategy aims to integrate the platform into regulated U.S. sports and financial media while avoiding past legal pitfalls.