Woofun AI data shows that 49% of corporate organizations have delayed or readjusted AI deployment plans because costs exceeded expected values. A KPMG survey involving 2,145 executives across 20 countries indicates that 29% struggle to understand operational costs under usage-based billing models, while one-third cite insufficient understanding of AI economics as a barrier.

Tech giants are increasing capital expenditures to build AI capacity. Amazon plans approximately $200 billion in capex this year, including $1 billion for its AWS frontline engineering organization. Microsoft expects total capex to reach $190 billion, with $2.5 billion allocated to the new Microsoft Frontier Company. KPMG emphasizes that accountability in AI governance, employee engagement rules, and the prevention of system "hallucinations" remain core challenges.