Woofun AI reports that Binance.US CEO Stephen Gregory stated the platform is prioritizing growth following a two-year regulatory pause. Gregory emphasized that Binance.US functions as an independent entity with distinct governance, separate from Binance.com despite shared ownership.

The exchange intends to restore its previous 20% market share among US crypto platforms by competing with Coinbase and Kraken through reduced costs. Binance.US now offers a 0% maker fee and a 2 basis point taker fee while maintaining low overhead. Revenue is expected from custody and trading services, with liquidity being rebuilt via incentives and direct retail engagement.