Airbnb CEO States Trust, Not Tech, Will Determine RWA Tokenization Winners
2026-07-14 17:00

Woofun AI reports that Airbnb CEO Brian Chesky identifies trust, rather than technology, as the decisive factor for success in real-world asset tokenization. Chesky notes that while RWA mechanisms enhance ownership liquidity, the industry remains in its early stages with significant hurdles regarding custody and regulatory clarity. He draws a parallel to Airbnb’s history, stating that widespread adoption required building a robust support system to foster confidence among users, similar to how strangers sharing homes became acceptable. Chesky asserts that future winners will be organizations that earn the right to manage and custody physical assets, such as real estate or art, through proven reliability. He observes that while changes may appear slow, the underlying transformation of asset ownership is profound. For companies entering the sector, gaining the confidence of asset owners and regulators is more critical than developing sophisticated smart contracts. Chesky’s perspective emphasizes that governance, transparency, and user confidence are essential competitive advantages in a market often focused on technical innovation.

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