Woofun AI reports that prediction market platforms Kalshi, Polymarket, and Robinhood's Rothera collectively recorded a record monthly trading volume exceeding $50 billion during the 2026 World Cup.

Kalshi attracted a significant number of female and first-time bettors, expanding at a rate faster than traditional sports betting platforms. Major institutional trading firms are entering the sector by establishing dedicated desks and treating prediction markets as financial derivatives.