Woofun AI reports that TON Strategy Company (TONX) has finalized the divestiture of its legacy social e-commerce and software businesses acquired from Verb Technology. The divestiture primarily involves MARKET.live’s agency services and live shopping features, alongside LyveCom’s social e-commerce software operations.

This strategic shift aims to optimize cost structures, reducing annual cash operating expenses by approximately $4 million. The company intends to concentrate resources on managing Gram token reserves and supporting TON ecosystem development. Financial impacts are projected to appear in the second quarter of 2026 earnings report, with full effects realized in subsequent periods.