Woofun AI reports that Bitcoin treasury startup ORANGE JUICE finalized a $40 million funding round on July 15, 2026, with Grupo Salinas founder Ricardo Salinas acting as the cornerstone investor. Other participants included Jeff Booth and Lyn Alden.

The firm intends to acquire small businesses generating $1 million to $10 million in annual cash flows, directing retained earnings toward further acquisitions and Bitcoin purchases. Growth will primarily stem from operating cash flow, minimizing reliance on debt or equity issuance. Ruben Zweiban joins as Operating Partner to manage daily operations, leveraging his background at BofA Securities and JPMorgan Asset Management. The company also indicated future plans for a public listing.