Woofun AI reports that U.S. prediction market Kalshi saw trading volume rise from $6.67 billion on June 22 to $24.2 billion on July 14 during the 2026 World Cup. The specific 'World Cup Champion' market recorded over $1.2 billion in volume. Kalshi attributes this growth to a shift toward authentic human interaction scenarios as AI-generated content expands, positioning prediction markets as tools for gauging public sentiment. The company aims to evolve into next-generation financial trading infrastructure, leveraging its Designated Contract Market status from the CFTC to expand into geopolitics, culture, and economics.