Woofun AI reports that Amazon CEO Jeff Bezos has directed Prime Video head Mike Hopkins to execute a comprehensive reform of the streaming platform, establishing artificial intelligence as its central pillar. The initiative, designated internally as "Lighthouse," intends to demonstrate Amazon's AI capabilities to its user base of over 200 million Prime Video subscribers. Sources indicate this project is viewed as a strategic maneuver to strengthen Amazon's standing in the artificial intelligence sector.

Meanwhile, other AI endeavors, including the multi-year upgrade of the Alexa voice assistant for more natural conversational responses, have yielded mixed results and remain unprofitable.