Woofun AI reports that the fund industry's collaboration with financial influencers is contracting due to tighter regulatory oversight. Eight departments issued the "Administrative Measures for Online Marketing of Financial Products," effective September 30, banning non-financial institutions and third-party platforms from direct or indirect online financial product marketing.

Following the release of these measures, fund companies have significantly reduced advertising on self-media platforms, particularly for specific product promotions. Many institutions have entirely halted cooperation with influencers, though some continue operating within regulatory gray areas. As key connectors between fund firms and retail investors, influencers remain vital, prompting companies to seek compliant methods to sustain effective engagement.