Woofun AI reports that Oya Group has fundamentally restructured its design delivery model by integrating the Space Intelligence Engine, Ouchuang, to transition from a labor-intensive service provider to a technology-driven product company. This strategic pivot addresses the chronic inefficiency of the design industry, where the core value proposition has historically relied on the non-replicable expertise of senior designers rather than scalable processes. The transformation is not merely about accelerating image generation but involves a complete overhaul of how design firms handle revisions, maintain stylistic consistency, and convert individual tacit knowledge into organizational assets.

The traditional design workflow is characterized by an exhausting cycle of iterative revisions that drains creative energy without generating proportional value. When a client provides directional feedback such as "this lamp doesn't look good," the consequence is often a complete re-evaluation of requirements, style adjustments, and the creation of new renderings. Huang Jie, deputy general manager of Tencent Smart Culture and Tourism and Agricultural Sports Business, highlighted the severity of this issue, noting that many projects historically required dozens of revisions. Under tight deadlines, designers were frequently forced to work late into the night to complete drawings, a pattern that has persisted for decades. Oya, established in 1999 and dedicated to space design, urban renewal, and cultural tourism, has long operated within this "manual workshop" model. Li Fangyue, founder, co-chairman, and president of Oya Group, described the status quo as a cycle of making constant changes without receiving additional payment while design fees remain limited. In this legacy system, core capabilities resided in the minds of senior designers, making them difficult to replicate or productize. The more non-standard a project was, the more it relied on individual expertise, creating a bottleneck where valuable experience could not be transformed into tangible, scalable products.

The advent of AI initially offered only superficial solutions that failed to address these deep structural issues. Li Fangyue observed that early AI-generated images were often unreliable, producing outputs that did not match specific instructions. Clients rarely requested generic "good-looking images"; instead, they demanded precise modifications regarding specific elements like lamps, plants, or paving materials. Huang Jie reinforced this critique, stating that many past AI tools were limited to basic chatbots capable of understanding text but unable to execute actual work tasks. He argued that the key to enterprise-level AI lies not in answering questions but in the capability to execute complex tasks, including task breakdown, process optimization, content generation, and result delivery. This distinction became the foundational logic for Oya's development of the Ouchuang Engine. The system was designed not simply to generate images but to integrate AI directly into the design workflow, starting with the most routine and time-consuming tasks. By handling partial adjustments and ensuring style consistency, the engine saves designers from the necessity of starting over from scratch, effectively breaking the cycle of repetitive labor.

To support these enterprise-level applications, the Ouchuang Engine required a stable, secure, and scalable infrastructure, leading Oya to collaborate with Tencent Cloud. In this partnership, Oya contributed the processes, aesthetic principles, and judgment criteria accumulated from years of project experience, while Tencent Cloud's ClawPro provided the enterprise-level intelligent framework. Huang Jie characterized this collaboration as a "mutual effort," where Oya brings deep industry expertise and Tencent Cloud ClawPro supplies a safe, stable, and scalable foundation. Li Fangyue noted that with ClawPro, the team could focus on areas where Oya truly excels, such as design processes, aesthetic control, and industry-specific data analysis. This integration allowed AI to evolve from a simple image generation tool into a partner in preliminary judgment and solution development. The impact of this shift was particularly evident in the Shunde Beijiao Sports (Children) Park and Sports Center project. Initially, the sports center was planned as a small complex covering about 5,000 square meters.

However, after conducting an analysis of urban needs, population demographics, and sports preferences using AI-assisted tools, Oya determined a greater demand for international and high-end sports facilities. Consequently, the plan was upgraded to a larger sports destination covering approximately 20,000 square meters. With AI playing an earlier role in judgment and solution development, the team spent more time on discussions, screening, and preliminary operational assessments. Li Fangyue mentioned that the team in this project did not even have particularly experienced architects, yet the final plan was "very impressive," demonstrating the power of standardized intelligence over individual talent.

Creating such tools was only the first step; the real challenge lay in making them practical for daily use by designers who were initially skeptical of AI reliability. Oya addressed this resistance through user training and mechanisms such as usage quotas and the "AI Pioneer" program. Adoption accelerated only when designers realized that they no longer had to work late into the night to make revisions, transforming AI from an experimental novelty into an essential tool. Today, in areas such as frequent creative generation, partial design adjustments, style consolidation, and solution assistance, the Ouchuang Engine has become indispensable. It is used by over 1,000 professional designers within Oya, achieving a coverage rate of over 90%. Li Fangyue stated that the team no longer needs to use any external software, relying solely on this integrated system. The primary benefit is that project teams can spend less time on drawing and devote more time to communication, research, brainstorming, and decision-making. Parallel to the design workflow transformation, Tencent Cloud's WorkBuddy has revolutionized common functional tasks within the office. Huang Jie described WorkBuddy as "employees' AI-powered workstations" that help leverage abilities, respond efficiently to business needs, and improve work efficiency. Li Fangyue shared that the brand team recently tested a "brand expert" on WorkBuddy, generating a 3,500-word brand promotion report in about three minutes. To her surprise, the output was not a pieced-together document but possessed a clear structure and key points. Similar changes are occurring across administration, human resources, and branding departments, which are now entrusting basic tasks like data organization and initial content drafting to WorkBuddy. This allows staff to focus on communication, judgment, and decision-making, ensuring that once processes are documented and standardized, experience becomes a shared organizational resource rather than being tied to individuals.

Li Fangyue's ultimate goal is to change the fundamental business logic of the design industry, moving away from a model where firms sell labor, experience, and time. In the traditional project-based model, a team is assigned a project, completes it, and moves on, resulting in a system where experience is difficult to accumulate and quality depends heavily on individual talent. The larger the scale of a project, the harder it becomes to ensure efficiency and stability. Through the Ouchuang Engine, Oya aims to evolve from "selling design" to "selling products, technology, and a replicable business model." Li Fangyue emphasized that without addressing standardization, replicability, and sustainable revenue, it would be very difficult for a listed company to achieve true growth. This pressure drives Oya's transformation from a space design service provider into a space intelligence technology company. Li Fangyue described the Ouchuang Engine as the "modern version of urban feng shui." While traditional feng shui focused on how "qi moves and water flows," Ouchuang uses data, algorithms, and AI to analyze where people go, where money flows, and which areas are prosperous. The goal is to "bring value to spaces." Within Oya, these capabilities are divided into three components: Lingce, Linghui, and Lingyun. In the early stages, these tools are used for space diagnosis and urban analysis; in the middle stage, they help generate design solutions and content; in the later stages, they analyze operational data and manage content production. Li Fangyue explained that in the early stages, tools determine future direction and positioning; in the middle stage, they optimize spatial flow; and in the operational phase, they maintain and enhance functionality.

The path to this transformation was not smooth, with Li Fangyue admitting she made "many mistakes and took many wrong decisions" at great cost. Creating something from scratch was likened to finding a way through a "foggy forest." However, AI has provided the design industry an opportunity to redevelop its non-standard capabilities. Li Fangyue confirmed that all digital assets are now stored on this platform. Huang Jie pointed out that the hardest part of developing an industry intelligence agent is clarifying business processes, accumulating data and workflows, and extracting design concepts, aesthetic tastes, and judgment criteria. What sets Oya apart is that it does not treat AI merely as an efficiency tool but uses it to create new business capabilities, making the tool itself a source of productivity. Li Fangyue believes that "only by opening up can they truly thrive," though going global requires higher technical standards regarding data isolation, call stability, and permission definition. Tencent Cloud provided the necessary infrastructure, enabling the Ouchuang Engine to evolve from an internal tool into a product deliverable externally. The first external users were growing brands that previously could not afford comprehensive design services, such as a Shenzhen-based wearable device brand expanding its footprint. The Ouchuang Engine helped this brand generate ideas for its stores and assist in its brand transformation. This case demonstrated that space design capabilities previously reserved for large projects can now reach entrepreneurs, small and medium-sized businesses, and brand managers. Li Fangyue termed this "aesthetics equality and design equality." The phrase "this lamp doesn't look good" no longer signifies the start of a revision cycle but represents a shift in how design firms understand and deliver spaces. Oya aims to transform space-related judgment, aesthetic principles, and project experience from individual expertise into a space intelligence system that continuously creates value. This marks a definitive shift from service-based labor to productized intelligence in the design sector.