Woofun AI reports that Indonesia's Financial Services Authority has enacted Regulation No. 6 of 2026, requiring influencers recommending digital assets to obtain competency certifications unless already licensed. The rule, announced Wednesday, restricts promotions to assets listed on authorized exchanges and mandates that all recommended service providers hold valid licenses. Marketing campaigns must be executed exclusively through regulated financial services businesses, which assume full responsibility for content distributed via their official communication channels.

This move places Indonesia alongside Australia and the United Kingdom in tightening oversight of financial influencers, known as finfluencers, while the Philippines implements parallel crypto-specific marketing restrictions. Australia and the UK previously clarified how existing financial laws apply to social media promoters, establishing a precedent for holding both individuals and firms accountable. In March 2022, the Australian Securities and Investments Commission (ASIC) warned that influencers providing financial advice or arranging transactions may require a financial services license.

ASIC further noted that licensed financial firms face liability for misconduct by influencers they engage, creating a direct chain of responsibility. The United Kingdom followed with stricter measures in 2024 when the Financial Conduct Authority (FCA) issued guidance stating that unauthorized influencers promoting regulated products without approval commit a criminal offense. On April 24, the FCA spearheaded an international "week of action" campaign involving 17 regulators to target illegal finfluencers through enforcement and educational programs.

Woofun AI data shows the FCA submitted 120 account-takedown requests covering 1,267 illegal financial advertisements that reached at least 2.3 million UK social media accounts during this operation.

Meanwhile, the Philippines introduced comprehensive marketing restrictions in 2025 covering endorsements, sponsored material, social media posts, podcasts, livestreams, and certain paid educational content. Under these new rules, crypto asset service providers must disclose their authorized third-party marketers to the Philippine Securities and Exchange Commission.

The convergence of these regulatory actions signals a definitive shift toward centralized control over digital asset promotion across major jurisdictions. By mandating certification and restricting distribution channels, Indonesia aims to eliminate unverified financial advice before it reaches retail investors. This marks a critical escalation in global efforts to standardize influencer accountability within the digital finance sector.