Per Woofun AI, investment bank Jefferies disclosed in its latest report that the global memory price rally may outpace market expectations, with conditions unlikely to normalize before 2028. The firm estimates a quarter-over-quarter price surge of 40% to 50% for the third quarter, followed by an additional 30% to 40% increase in the fourth quarter, significantly exceeding the market's projected 15% to 20% growth.

This upward trajectory is primarily fueled by AI industry participants securing long-term supply agreements and providing advance payments totaling approximately 40%. Such contractual structures have solidified demand, reinforcing the outlook for sustained price appreciation well into the coming years.