Jieyue Xingchen Establishes Independent Mobile Unit and Expands Overseas API Sales

Jieyue Xingchen splits mobile ops into independent Zhiyue Xingchen, targeting overseas API and device sales while pursuing a model-OS-terminal closed loop with Step AOS.

Woofun AI reports that Jieyue Xingchen is advancing two strategic lines: large models and intelligent terminals. The mobile business operates independently under "Zhiyue Xingchen," led by Ni Jiayue, with a team from Huawei and Honor. The STEPX Neo phone was unveiled at WAIC, though pricing and production schedules remain undisclosed.

The company is building an overseas commercialization team to sell large model APIs, primarily voice models, and plans to include mobile phones in international sales. Chairman Yin Qi aims to establish a "model-operating system-terminal" closed loop using the Step AOS system, with a business model centered on Token consumption. Jieyue maintains model collaborations with 60% of top domestic phone brands, exceeding 42 million installations, while potential competition with its own hardware business remains unclear.