Bullish

X Corp Launches Original Content Rewards Program Replacing Revenue Sharing

2026-08-08 08:13

X Corp introduces new creator rewards based on effective exposure, halting revenue-sharing applications. Existing users transition by September 7, 2026, shifting compensation metrics.

Woofun AI reports that X Corp has initiated the "Original Content Rewards Program" to compensate creators for original insights, professional analyses, and creative works. The platform has ceased accepting new applications for its previous revenue-sharing scheme. Current participants may continue earning under the old model until September 7, 2026, with eligibility to join the new program opening on September 8. Under the revised structure, eligible creators receive bi-weekly payments calculated based on the effective exposure generated by their content.

WOOFUN AI

Impact Assessment · Quick Read

Shifting from ad-revenue sharing to an exposure-based model may alter creator incentives, prioritizing reach over direct monetization of views. This transition could impact high-engagement niches differently than broad-audience content. The strict cutoff date creates a clear migration path, reducing ambiguity for existing partners while signaling a strategic pivot in X's creator economy framework.
Generated by WOOFUN AI · For reference only, not investment advice

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