Bullish

Doubao Denies Hotel Recommendation Advertising Fees, Confirms Transaction-Based Model

11:35

ByteDance clarifies Doubao charges no ads for hotel listings, only post-transaction service fees, distinguishing its model from commission-plus-advertising competitors.

Woofun AI reports that Liu Xing, head of public affairs at ByteDance's Doubao, refuted claims that the platform charges fees for hotel recommendations. He stated that Doubao does not offer paid promotion or advertising fees for such listings, ensuring businesses cannot influence rankings through payments. Instead, the platform collects channel service fees only after a transaction is completed. Liu Xing emphasized that this transaction-based model differs from competitors using 'commission + advertising' structures, noting that Doubao's lifestyle services remain in early development stages.

WOOFUN AI

Impact Assessment · Quick Read

By rejecting the pay-for-placement model, Doubao attempts to position itself as a meritocratic alternative in the competitive local services market. This transparency may attract merchants wary of high customer acquisition costs on rival platforms, potentially accelerating adoption despite the business unit's early stage. However, reliance solely on transaction fees could limit short-term revenue growth compared to hybrid models.
Generated by WOOFUN AI · For reference only, not investment advice

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