ByteDance Merges Feishu and Doubao Teams in Largest ToB Restructuring Since 2021

Feishu product and GTM teams merge into Doubao and Volcano Engine respectively, forming a unified 'Creativity Service Platform' for MaaS and SaaS sales under new leadership.

Woofun AI reports that ByteDance announced a major restructuring of its ToB architecture on July 30. The Feishu product team has been integrated into the Doubao product team, with Feishu head Xie Xin now reporting to Doubao head Zhao Qi. Simultaneously, the Feishu GTM team merged with Volcano Engine to create the "Creativity Service Platform," led by Tan Dai, to handle marketing and sales for MaaS and SaaS services.

This marks the most significant ToB adjustment since 2021. Feishu's product offerings remain unchanged, but it will deepen collaboration with Doubao in productivity scenarios. The Doubao enterprise version, involving Feishu product input, is undergoing internal testing with select clients. Feishu currently serves over 10 million enterprise users.